Discourse of excellence

 

All companies are good, and some are excellent. How to grasp the difference?

Companies active in particular sector are basically similar. Similar products, machines, technology, and people are doing similar things. Why some are falling, some simply exist stagnating, and some excel and are climbing – for example – to the top of World Class Manufacturing?

Excellent companies think differently. It is cultural difference, and many studies discovered the relationship between culture of the enterprise and its business results. Some 10 years ago I also made a study of this relationship, and discovered evolution of the values’ perception and hierarchy during transformation from centrally planned economy to the market economy. The essay on the “cultural revolution in business”, published in the press and in a book, won some renown.

The discourse of the company reflects its culture. There are, for example, some differences between the discourse of excellent and good companies:

  1. in the average company people think and speak in the terms of results, whereas in excellent companies people think more about processes (the flow, the quality, control etc.); in between are the companies in which the people of Board are focused on results only and the other managers are concerned with processes, and this discrepancy sometimes induce conflicts;
  2. in the average company, during break, people talk about sport, children, politics, last weekend etc, whereas in excellent companies lunchtime is full of the business chats – the sign that they are interested in business;
  3. the average company is quiet and politically correct and the wrangles are rare and full of accusation, whereas in excellent companies wrangles are almost permanent and focused on the problems not people – they are not wars;
  4. people in the average company take problems personally, whereas in excellent company problems are treated simply as tasks and expressed in the terms of figures and facts (objectivism);
  5. excellent company has the common language dramatically facilitating communication; in the companies with KAIZEN culture this language is replete with the terms of organisational techniques (“Pareto language”);

The discourse differ also in enterprising or innovating and average companies. For example, the attitudes to uncertainty: entrepreneurs are often “taking risk”, innovating companies are “looking for opportunities”, and average companies rather “protect themselves” against threat.

The difference means the opportunity to measure and analyse. The question is, of course, whether the analytics of the discourse of excellence could be useful and make sense. For example: could we monitor the entrepreneur climate more cheaply or more accurate or faster using discourse analytics instead of conventional methods? Or could we rate the companies more efficiently using analysis of the “discourse of excellence” instead of (or in addition to) traditional rating? Could we measure competitive capacity of particular company and identify the space for improvement using the analysis of its discourse? Could we monitor its culture and alarm if something goes wrong? Simply speaking – could we develop intangible capital analytics?

Above questions are inspired by the short discussion of Nicholas.Carbis’ post on AnalyticBridge. He develops “human capital analytics” (as he says). I think that broader idea of intellectual (or intangible) capital analytics is worth considering.

As far as I know there is no empirical evidence up to now of the relationship between Intellectual Capital (IC) and company productivity. Perhaps IC analytics could help?

There are so many questions about practical implementation of IC analytics. First: Data source. Second: Sometimes discurse reflects company’s culture indirectly, esp. when official language prevails and is used to hide rather than to reveal the issues…

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